What kind of sign do you need?

Written by Seulbin on .

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Despite living in Korea for almost 5 years now, there are still several things I don’t understand about the culture. That’s ok – a culture gap exists everywhere and I believe that anyone who has lived in a foreign country has experience the strange differences compared to their own native culture.

Doing both

Written by Seulbin on .

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One of the most common things I hear from Korean startup founders is that “they are going after the US market”. However, they then immediately explain that at the moment, they are still selling in the Korean market. Soon, they claim, their startup will expand their marketing efforts and sell in both places.

Premature scaling

Written by Seulbin on .

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Scaling a startup is both important and dangerous. Unlike regular companies who can afford to stay “stable”, startups either grow or die and this growth takes several stages; for example, the startup is different before and after it achieves revenue; it’s again different after the first Million dollars in annual revenues; things change again at $10 Million and so on.

My favorite shape

Written by Seulbin on .

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Lean startup. Product/market fit. The UX driven startup. Agile product development. The challenger sale. There are so many good methodologies for building your startup it’s easy to get lost.

Being in the zone

Written by Seulbin on .

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Anyone who watches sports knows what being “in the zone” looks like. If you are actively playing sports, you probably also know what it feels like: basketball players almost never miss a shot, even seemingly impossible ones. Soccer goalies suddenly look bigger and seem to make their goal impenetrable. Baseball players get on crazy streaks of hits, home runs or pitchers striking out anyone that comes against them. It’s like you just drank some magic fluid that made you superhuman.

Local maximum

Written by Seulbin on .

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Being at a local maximum is a little like being on top of a mountain; every step in any direction is a step down – you are at the highest point in the area. But there’s a higher mountain, with a much higher summit. To reach it, you must first go down, and then go up again – in fact, you have to work much harder than you did to climb your current mountain. Should you leave your local maximum in search of a better result? Or should you stay on the top of your current, high-but-not-highest mountain top?

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