Why not today?

Written by Aviram on .

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That great feature you mean to add, why aren't you starting to add that feature to your product today? The business partner you think would be a good fit – why aren't you reaching out to him today?
Someone introduced you to a potential advisor or a strategic customer. What are you waiting for?

Searching for the coin under the streetlight

Written by Sujung Kim on .

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An old Jewish joke tells a story about old man Shimon, who is out in the street at night, looking for his lost coin under the streetlight. His friend Yakov sees him searching, and comes to help. “Where exactly did you lose the coin?” asks Yakov. “I lost it over there, at the corner” says Shimon. “In that case, why are we looking here? Shouldn't we be looking for it over at the corner?” asks Yakov, confused. “Because it's dark in the corner, I can't see anything. Better to be on this side of the street where there's light”.

Winning is not everything

Written by Aviram on .

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Outsiders think the startup game has one direction for success; you are either getting “more successful” or less. But anyone who is involved in the startup world knows that there are not only constant ups and downs, but most times it's hard to tell which side is actually up.

What happens when you miss your shot

Written by Aviram on .

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Have you ever tried rock climbing (or indoor wall climbing) without safety equipment? This is a lot like how running a startup feels like.
You have a high goal, and you must keep climbing. You can't just stay in the safe position you are currently at for too long and every step forward is potentially dangerous, but you try and do it anyway.