Startup founders are obsessed with finding the right answers to everything. Sometimes it seems as if if you decode the secret you’ll immediately be able to take your startup to success. But this forgets one important thing: Knowing what to do is not as important as actually doing it.

Think about your biggest obstacle in taking your startup to the next level. Take out a blank piece of paper and write at the top of the page a description of the obstacle you want to solve. Done it? Good.

The expression at the title is an old management truism. It comes to point out that to really fix something, you need to measure it first.

The Korean startup culture has matured a lot in the 4 years that I’ve been working with startups in Korea. In many ways Korean startups today are improving; but one thing seems to still be the Achilles heel: the inability to pull the trigger on what is perhaps the most important action for a startup. To launch.