The art of the close

Written by Seulbin on .

closed door


In a famous behavioral psychology experiment, the participants play a game where you need to go through open doors. Going through the doors allows you to discover paths, but closing the door would be permanent: you can never again open the door and that path is gone forever.

How to beat the system

Written by Seulbin on .



When my friend graduated from university, he started looking for work as a programmer. This was the late 1990s and companies were crazed about recruiting only the best and brightest programmers to create high quality development teams made of “ninja developers”.

The second chance to make a first impression

Written by Seulbin on .

shake hands

There’s a big difference between knowing what is the right thing to do, and actually doing that thing. In the startup world today, it’s very easy to get lots of advice. Books, blogs and stories everywhere are full of rules, guidance and advice on what is the right way to build the product, do business development, marketing, sales, etc.

Startup timeline

Written by Seulbin on .


As a general rule, Koreans seem to be very good at making strategic plans, at focusing on the long term outcome. In my day to day life in Korea I love this aspect of the Korean mindset.

Crossing inside the circle

Written by Daniel Huh on .

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Try this experiment: go to a large street in your area and paint a large circle in the middle of the sidewalk. Fill it with paint and make the borders of the circle dark and emphasized. Now watch how many people go around the circle rather than step inside, even though it’s just a drawing on the sidewalk.