Many startups are obsessed with the idea of doing "everything right". Reading corporate history for companies like Apple, Amazon and Microsoft just fuels this need even further.
We read about the perfectionist Steve Jobs, who wanted packaging to be as good as the product himself; how he obsessed about the physical appearance of the Apple computer and forced the engineers to find ways to implement what they thought was impossible and what he thought was necessary; no compromises were made and he came out with the perfect product.