One thing that many startup founders worry about, is what the startup will look like when it "grows up". Steve Jobs was obsessively concerned that Apple will end up looking like 'IBM'. Like him, many founders look at the established startups in envy: Facebooks looks a lot like Mark Zuckerberg; Amazon looks a lot like Jeff Bezos; Google is the image of Larry and Sergey; Microsoft is still very much in the image of Bill Gates; and the list goes on. How can we make sure our startup grows up with the right culture, behavior and characteristics?