CheckPoint is one of the most successful companies in Israel. Started in the mid 1990s, it was one of the first companies in the world to sell a commercial "Firewall" product (their product was simply called "Firewall-1"). In few short years their sales grew exponentially and they became one of the most dominant firewall vendors worldwide.

I want to take you on a trip, 8,000 km away. We'll be going to Israel, the 'startup nation', a country of only 7 Million people who is second in the number of NASDAQ IPO's, more than any other country in the world other than the US. But although we want to learn about building startups, I won't be taking you to Herzeliya, the "Hi Tech" city near the Mediterranean sea. We'll be driving from Tel Aviv on the road to Jerusalem, and stop approximately in the middle, at a valley that has nothing but green fields. This place, called "EMEK HA'ELA" will be useful for teaching Korean startups a valuable lesson on how to succeed in taking the startup global.