Very few startups fail because of bad strategy. This isn’t immediately obvious – if you read an analysis of why a certain startup failed, the person analyzing the situation will often give a strategic reason for the failure; they will say the startup raised too much money, or not enough money. That the product didn’t have a good market fit. Or that a giant (facebook, google, amazon) went into the market and crushed the startup. If you’re a startup founder reading these types of analysis you will reach the wrong conclusion that your main task is to find the right strategy.